Fulfillment by Amazon (FBA) is a service offered by Amazon that enables sellers to store their products in Amazon fulfillment centers. When an order is placed Amazon picks packs and ships the product directly to the customer. Additionally FBA provides customer service and handles returns on behalf of the seller.
FBA has become a popular service among sellers on Amazon as it enables them to outsource the logistical and customer service aspects of their business. This allows sellers to focus on other areas of their business such as product development and marketing.
Features of Fulfillment by Amazon (FBA):
Storage of products in Amazons fulfillment centers
Order picking packing and shipping by Amazon
Customer service and handling of returns by Amazon
Prime eligibility for products stored in FBA
Access to Amazon shipping rates and services
Multi-channel fulfillment for orders from non-Amazon sales channels
Inventory management and restocking alerts
Scalability and flexibility to handle fluctuations in sales volume